Investment #4: Technology

Investments in Technology are second nature to business these days, Microsoft has seen to that..

However as technology keeps changing, new players with new offerings emerge and it is hard to stay on top of its new forms. The truth is that you no longer need know all about the lastest technology and its upgrades. What you need to know is which technologies are building relationships the fastest across the world wide web.

Sales and marketing have always been about relationships. Before, during and after the sale the relationship is key. Today business is empowered by networks. The most powerful of all are social networks.One of the most powerful ideas we have come across recently is that of the World Wide Rave as put forth by David Meerman Scott. Check out his site for general info www.worldwiderave.com

Meerman says that Success in creating a world wide rave includes the following:   

1.       Make something worth sharing…Nobody cares about your products except you..resist the urge to hype your products…

2.       No coercion required if you have something worth sharing

3.       Loose control, let go of command and control tactics…make content totally free and remember that a world wide rave is not about generating sales leads…

4.       Put down Roots…if you want your ideas to spread become involved in online communities

5.       Create triggers that encourage people to share…get people taking

6.       Point the world to your virtual doorstep.. by creating something worth sharing..

 Since the beginning of time Artists have been sharing their stories, visions and experiences. An artist like Suzen is armed with high level creative skills to assist you in developing a website, a comprehensive social media strategy, a plan to protect your intellectual property, your assests and your personal identity or even, a world wide rave. No project is too big or too small.